Apple takes smartphone war to Google with a ‘Switch from Android’ campaign
APPLE is taking the smartphone war right to Google by launching a significant campaign to urge users to ditch their golem phones, ANd giving them money to change to an iPhone.The school big launched the provokingly titled “Switch from Android” web site and a series of 5 YouTube videos as a part of its campaign, in a very sizeable push that hasn’t been seen since Apple’s “Get a Mac” advertisements launched over a decade past.
Promising “life is less complicated on iPhone,” the web site touts the Apple phones’ cameras, speed, and client support however it conjointly features a not-so-subtle dig at Google’s smartphone security record.
“Unlike several different phones, necessary knowledge on your iPhone is encrypted from the beginning and guarded by your passcode,” the Apple web site reads.
“Apple apps like Maps and hunting expedition facilitate to stay personal all the places you go and therefore the sites you visit, and Apple won't sell your info to anyone for any reason.”
The website conjointly reiterates Apple’s supply of up to $250 as a property for your recent phone, though a Samsung Galaxy S6 solely earns $150 in credit.
Apple’s move comes as its grip on the smartphone market climbed slightly within the last 3 months of 2016, in line with analysis firm Gartner, however not nearly the maximum amount as Google Android’s share of the market.
More than eighty one per cent of the world’s smartphones use Google’s code, compared to virtually eighteen per cent that run Apple’s system.
Samsung was conjointly the world’s high smartphone maker in 2016, claiming over twenty per cent of all sales, compared to Apple’s fourteen per cent.
But the Apple iPhone seven claimed the title of most well-liked smartphone in Australia in March, in line with Kantar Worldpanel, although it’s swamped by golem rivals.
Apple antecedently revealed a guide the way to switch from golem to AN iPhone to lure users in 2014, before emotional an officer Move to iOS app in 2015.
Both followed the in “Get a Mac” cause that ran from 2006 to 2009, that includes Justin Long personifying Apple’s computers.
