Modere Closes Its Doors After 23 Years: What Led to the Wellness Brand’s Shutdown
After 23 years in business, Modere — a prominent multi-level marketing (MLM) company known for its “clean” wellness products — abruptly ceased operations in April 2025, catching customers and distributors off guard. The company announced its closure on April 11 with no detailed explanation, sparking confusion, frustration, and widespread speculation across the wellness and MLM industries. The sudden shutdown left a once-loyal community questioning what led to the brand’s unexpected end.
A Legacy of Clean Wellness
Founded in 2002, Modere built its brand around the promise of clean living, marketing itself as an “omnichannel consumer products company” focused on wellness without harmful ingredients. The company offered a wide range of products spanning beauty, personal care, household essentials, and nutritional supplements — all positioned as safer, non-toxic alternatives.
Among its most notable offerings was Liquid BioCell® Collagen, a multi-patented, award-winning supplement that became a flagship product in the collagen space. In 2024, Modere launched Curb, an appetite-suppressing dietary supplement that quickly gained traction, thanks to promising beta tester results and early success stories around weight loss.
The company also aimed to strengthen its leadership as it grew, naming Nate Frazier as President and Executive Chairman in late 2023 and expanding its executive team throughout 2024 to support new product launches and strategic initiatives.
The Unexpected Closure and Consumer Reaction
Modere stunned its community on April 11, 2025, when it quietly announced its shutdown through a message posted on its website and sent via email. While the note expressed gratitude to customers and distributors for their loyalty over the years, it offered no explanation for the company’s sudden decision to cease operations.
The lack of transparency sparked immediate backlash and widespread speculation online. Social media channels were flooded with reactions ranging from disbelief and disappointment to confusion and calls for clearance sales on remaining products. Some customers voiced concern over unfulfilled orders and subscription charges, while others mourned the loss of a brand they had integrated into their daily wellness routines.
Though the exact cause of the closure remains unknown, the abruptness of the decision has raised questions about Modere’s financial footing and whether internal or external pressures may have accelerated its downfall.
What’s Next?
Modere’s unexpected exit marks a major turning point in the clean wellness and MLM space. For over two decades, the company championed a cleaner approach to personal health and household products — a mission that resonated deeply with a dedicated customer base.
While its reasons for shutting down remain speculative, Modere’s influence on the wellness market is undeniable. Products like Curb and Liquid BioCell® Collagen helped define the brand’s reputation for innovation and clean-label advocacy.
As the industry reflects on Modere’s rise and fall, its story stands as both a legacy and a lesson — highlighting how even well-established brands are not immune to the volatility of modern business. What happens next for Modere’s loyal customers, former distributors, and product lines remains to be seen.
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